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White Waves

What We Do

We believe that an excellent sales and go-to-market strategy is not based on fluff and fairy tales, it essentially boils down to hard work, numbers, and effective communication. That is why our payment plans (Business Basic, Premium, Elite) are influenced and priced accordingly. with Business Basic you receive 50 phone calls, 100 emails, 1 online ad campaign, 1 marketing video for your product or service, and 1 in person marketing conference / event that we promote for your business. Business Premium numbers are multiplied by 3 and Business Elite is multiplied by 5. These services are provided monthly. We also provide reporting on the phone calls and emails for tracking and analytics purpose so you can you can track your ROI (return on investment).

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At Marvin McGuire Consulting LLC, we believe the true value in your business is your customers and the business relationships your organization owns. We work to create net new relationships as well as strengthen and expand existing ones.

Phone Calls

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  • Persistence: It takes an average of 6 to 8 touchpoints (calls, emails, etc.) to close a deal, and 60% of customers say "no" four times before agreeing to a sale.

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  • Personalization: 82% of buyers are willing to speak with representatives who proactively reach out with relevant solutions.

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  • Timing: Midweek afternoons, specifically Wednesday and Thursday between 4 p.m. and 5 p.m. in the prospect's time zone, are often the best times to call.

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  • Call duration: Calls between 2 and 5 minutes long tend to be more successful at maintaining buyer attention

Phone Call
Quiet Desk
Quiet Desk

Marketing Emails

  • Average ROI: The average ROI for email marketing is between $36 and $42 for every $1 spent.

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  • Revenue: Some marketers report email marketing revenue reaching nearly $11 billion by the end of 2023.

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  • Conversion rate: 4.24% of email traffic leads to purchases, a higher rate than social or search traffic.

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  • Consumer behavior: 52% of consumers report making a purchase directly from an email, and 59% state that marketing emails influence their purchase decisions

Marketing Videos

  • Preferred format: 73% of consumers prefer short-form videos to learn about products and services.

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  • Purchasing influence: 89% of people say watching a video has convinced them to buy a product or service.

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  • Information retention: Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it.

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  • Device preference: 79% of consumers prefer watching videos on a smartphone.

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  • Interactive content: 77% of consumers, including 93% of Gen Z, are interested in interactive video content from brands.

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  • Authenticity: 38% of consumers find "real and relatable" video content more memorable than highly produced ads

Vlogger looking at camera
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